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How do we launch a digital experience for a brand during the pandemic?
at TAD STUDIO
Service
Digital + Videos
Client
Dash And Dot
Year
2020
WHAT IS DASH AND DOT?
The label was born in 2020 in response to changing dynamics during the pandemic. The homegrown label produces daily wear that does not compromise on expressive design.
OUR BRIEF
Make the brand stand out on social media platforms, resulting in sales.
Design Strategy
Created a clean design language, which highlights the outfits (main selling point). Created static and dynamic content for facebook and instagram ads.
Also created a video for the brand which was featured on NDTV.
Team
Content: Arunima, Execution: Bishnu, Design: TAD Studio
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